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In 2016, Rania Afifi decided to launch her homegrown brand with a nostalgic twist. The idea behind most of the products is that they have an international/global look yet are made in Egypt and have a feel from the 80s and 90s.
Afifi first launched with a beach collection in the summer of 2016 with range of clutches and slippers. All products are made in Egypt and all materials are sourced locally.