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Italian for light
It all started with a wedding; two sisters, one was getting married; they were searching for that perfect wedding dress and that one of a kind maid of honor one, but nothing measured up to what they both had in mind. So they both decided to pursue their childhood dream and bring their sketches to life. As a result, Luce was founded.
Noorhan and Nooran, two names derived from the Arabic word for light. Women are the source of light and brightness in the lives of the people around them; they give hope, support and confidence. The “Noor” sisters decided to start a brand to bring out that light within out for the world to see through their pieces. Luce’s RTW line depicts simplicity and chicness with a twist for everyday life.