Founded by the Egyptian designer Noura AlNaggar, L’omdaBoga bags engage the local material and craft industries to create products that are, in their contemporary creative methodology, classically Egyptian. L’omdaBoga products remain true to Egypt’s tradition of embracing cultural diversity and hybrid visual influences, all of which are aesthetically rooted in their designer’s eclectic form of artistic expression.
The bags have become a visual diary of the interactions, experiences, and inspirations to be found in Egypt.
Officially Egyptian, aesthetically hybrid, and quintessentially female, the slogan for the brand is “Ana L’omda Hena,” a woman confidently voicing her capability to accomplish all. The brand aims to help women recognize and celebrate their own power and the achievements within their own lives.