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Elia is an Egyptian footwear brand designed by Amira Motawea, founded in August 2015. It all started as a hobby powered by love, unraveling the hidden talent driven entirely by passion for fabrication, innovation and design. Each design is the product of a creative process where YOU are the essential element.
Egyptians are masters behind this craft. That's the reason why Elia embarked on a journey of discovery all over Egypt, in search of the best factories, offering the highest quality leather products. Elia spent lengthy days and months in such factories surrounded by top-notch craftsmen, learning their hidden tricks and secrets of the beautiful art of shoe-making. Elia's main aim is to revive the Egyptian traditional handicrafts like Makramya and Taly through product innovation.
ELIA revives and preserves traditional handcrafts, which are of substantial importance to Egyptian culture and local heritage by providing job opportunities for those craftsmen, enabling the underprivelged and women to find employment in their rural and remote communities and empowering them to enhance their social status.
Elia also focuses on environmental sustainability, using recycled materials to make wearable and modern pieces which raises consumer awareness to conserve natural resources and resort to recycling strategies whenever possible. Each pair recycles 14 plastic bags by the hands of 3 craftsmen.
The first shoe we ever designed was the Pharaonic inspired sandal. The originality of the name was inspired by Egyptian culture and history, making it personal which was our main drive to have an Egyptian brand labeled 'Elia' which means “Mine.”
Elia's passion is to always search for new sources of inspiration and innovation that shape their very unique designs. Bringing you Elia Footwear, made using only the rich goodness of our mother land; genuine leather fabricated by the most skilled Egyptian hands. To provide a one-of-a-kind piece; true to nature, true to Egypt, and true to you.