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DAWN was launched at the end of 2017 by Egyptian designer Hagar Fattah, 30. She has always been passionate about design and a sustainable fashion industry, just waiting for the right moment to embark on her design career.
Inspired by simplicity, nature, and well made handmade authentic pieces, when it came to her brand, she knew exactly what she wanted to add to the footwear industry in Egypt and worldwide.
She wanted a shoe that is instantly comfy, fully handmade, aging beautifully, crafted with care and made of 100% leather from soles to uppers and only using natural high quality materials, as she believes natural materials are critical for feet health and comfort unlike any other footwear that are made of plastic or synesthetic components.