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DNA Jewelry: It's in her DNA
A high school passion for creating beaded bracelets can manifest into a professional career in jewelry making. Bored of the tediousness of studying, jewelry designer and founder of DNA jewelry Dina Soliman found some beads and crafted her very first bracelet. That is how Soliman started her journey in the fashion industry.
The Era of Homegrown Designers
This is MITCHAOur FW'18 editorial photoshoot at Royal Club Mohamed AlyTo kick off a new era where homegrown Egyptian designers bring back the glory of the golden days of elegance and simplicity, we stepped back in time in a special location. Our editors chose a place reminiscent of the golden era of Egypt's royals, the Royal Club Mohamed Ali where we proudly showcase our Winter Collection featuring these amazing Egyptian brands:
Meet the Founder
The Blog team caught up with MITCHA’s Visionary, Founder and CEO, Hilda Louca. There’s more to the dreamer whose vision is to bring the best of Egypt’s designers to the world on one destination. As a leader, Hilda inspires the start-up team behind MITCHA to strive for excellence, quality and simplicity.
A Style Guide for the Women on the Go
In today’s quick and busy pace of life where you’re at the office from 9 to 5 then have an outing afterwards, women often struggle to strike that balance of business and pleasure in their daily outfits.
Sara Khalil: One Woman’s Special Journey of Turning Cancer to Beauty
When interior designer Sara Khalil received her cancer diagnosis three years ago, she knew the journey ahead was going to be a difficult and emotional one. Despite knowing that cancer would take a toll on the body and soul, Sara found a way to see the silver lining of her situation.
M COLLECTION: Beauty in Minimalism
Minimalist jewelry is rare in two meanings of the word; it is hard to find, and it is an absolutely precious piece to own and wear. Egyptian label M Collection has been a pioneer of minimalist jewelry in Egypt since 2014, helping drive the trend forward with customizable and elegant minimalist pieces.
Corporate Style: A Q&A with OMNIA WOMENSWEAR
Most modern woman know the struggle of dressing for the workplace, and trying to keep that balance between femininity and authority. Omnia Samra of the label OMNIA WOMENSWEAR is very familiar with that struggle having worked as a corporate stylist for several years. The following is a brief interview with Omnia about how she finds that balance and derives inspiration.
Dana Dinnawi: "I know a few things about skin care"
"My name is Dana Dinnawi and I am a holistic health and wellness lifestyle coach. I want to empower you to get out of the cycle of yo-yo dieting. I want you to understand--and not just follow blindly---why and how food works for or against your body. I want you to take back control of your body and health because when you do that, you take back control of your life and when THAT happens, you can create a guilt-free lifestyle that fills you up every. Single. Day."
The Holiday Gift Guide
‘Tis the season to wear red and green, decorate the Christmas tree and delight in the festivities of the season. At MITCHA, one of our favorite ways to celebrate the holidays is by spoiling our loved ones with gifts. That’s why this year we compiled a list of the best gifts to give and receive this time of year. Bonus: Everything is under 1000EGP!