A CULTURE OF FASHION
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Fall/Winter 2020: The Season’s Trending Fashion
Fall/Winter 2020: The Season’s Trending Fashion

As international fashion shows wrap up and the Fall/Winter fashion collections hit the shelves and the online stores, MITCHA follows up on its duty to bring its loyal customers all the trends that have hit the runway over the past period. From trending color palettes to innovative styles, here is what you should be looking out for this season.

Sara Khalil: One Woman’s Special Journey of Turning Cancer to Beauty
Sara Khalil: One Woman’s Special Journey of Turning Cancer to Beauty

When interior designer Sara Khalil received her cancer diagnosis three years ago, she knew the journey ahead was going to be a difficult and emotional one. Despite knowing that cancer would take a toll on the body and soul, Sara found a way to see the silver lining of her situation.

A Style Guide for the Women on the Go
A Style Guide for the Women on the Go

In today’s quick and busy pace of life where you’re at the office from 9 to 5 then have an outing afterwards, women often struggle to strike that balance of business and pleasure in their daily outfits.

Styled by MITCHA: Get the Versatile Summer to Fall Look
Styled by MITCHA: Get the Versatile Summer to Fall Look

If we could describe the fall season in one word, that word would be: Relaxed.

In our new blog series, Styled by MITCHA, our stylists provide their recommendations on how to style a versatile outfit that can withstand the tumultuous nature of the September weather. 

Jewelry Galore Open the Treasure Box
Jewelry Galore Open the Treasure Box

Silver, gold, diamonds and precious stones.

Open the treasure box and behold.

The beauty of jewelry is timeless, and jewelry is one of the few fashion statements that rarely ever go out of style.

Back to Class with MITCHA!
Back to Class with MITCHA!

It was the best of times. It was the worst of time. Whether you’re excited to head back to the hustle and bustle of campus life or you’re dreading having to leave the comfort of your beach mat to head back to class, there’s no excuse not to go back to school wearing the newest and trendiest fashion.

Behind Summer Clutch Sensation KOFFA
Behind Summer Clutch Sensation KOFFA

A small simple clutch carefully handcrafted out of straw. With several small coins made of copper attached to it, and a small button at the top for fastening. A small bag with big ambitions, KOFFA’s Straw Clutch with Copper Coins has quickly become one of Egypt’s most popular coastal accessories and has even become MITCHA’s top-selling item ever.

Designer Yildiz Hesham is the face behind KOFFA. While she uses authentic leather, copper, fabrics and weaving carpets in her designs, it was the unconventionality of a stiff material like straw that made people want to take another look at her clutches and perhaps drew in a lot of its customers.

Celebrate Wedding Season in Style
Celebrate Wedding Season in Style

It’s the peak of summertime, and while the air is filled with refreshing coastal vibes and the golden sun gives everyone a glowing tan, there seems to be something else that’s putting a little more pep in everyone’s step.

Alexandra Abdelnour Tells the Story of SACHA NIGHTWEAR
Alexandra Abdelnour Tells the Story of SACHA NIGHTWEAR

The Egyptian brand Sacha Nightwear was born in the summer of 2018. We caught up with the Founder and Designer, Alexandra Abdelnour to share the story of her homegrown brand that redefines sleepwear comfort and takes active steps towards sustainable fashion.

Stunning Gifts For Her
Stunning Gifts For Her

Stand out. Shop online on www.mitcha.com for Valentine's Day Gifts