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Rommanah: Elegance and Modernity Grounded in Andalusian Roots
The modern Egyptian woman might find herself facing a fashion challenge occasionally; how does she wear something trendy and modern yet stay true to her Egyptian roots?
Warm Coats and More Cold Weather Essentials
It's ice cold outside but that's okay. Stay warm and stylish with our collection of coats this season.
Life is a Party. Dress Like It.
The clock is ticking. It’s almost time to party and celebrate the new decade.
Saqhoute: The Adventure of Slow Fashion
Saqhoute is a region in Nubia. Saqhoute is a type of date fruit. ‘saqhoute’ is also a leading fashion brand pioneering the concept of slow fashion in Egypt and the region.
Exclusive Online Holiday Shopping
PASHION puts the focus on the exclusive capsule collections created by Egypt’s leading online shopping platform, MITCHA, created in time for the holiday season.
Have Yourself a Vintage Little Christmas
As the weather gets colder and our surroundings get festive, we start to see the beginnings of a new season.
DNA Jewelry: It's in her DNA
A high school passion for creating beaded bracelets can manifest into a professional career in jewelry making. Bored of the tediousness of studying, jewelry designer and founder of DNA jewelry Dina Soliman found some beads and crafted her very first bracelet. That is how Soliman started her journey in the fashion industry.
The Era of Homegrown Designers
This is MITCHAOur FW'18 editorial photoshoot at Royal Club Mohamed AlyTo kick off a new era where homegrown Egyptian designers bring back the glory of the golden days of elegance and simplicity, we stepped back in time in a special location. Our editors chose a place reminiscent of the golden era of Egypt's royals, the Royal Club Mohamed Ali where we proudly showcase our Winter Collection featuring these amazing Egyptian brands: