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Dalia EL KADY was raised between fabric samples and scissors due to her father's work. He owned a big factory for ready-made garments. She was always part of this success as she's been responsible of the whole production process for over a decade now.
Then came the idea to start her brand (Belle by TIA) basically cause of her need of basic items that are either not available in the market or way over priced. She makes sure that Belle is suitable for all types of women. Her pieces can always played around with and can be easily styled whether in casual wear with sneakers or more edgy looks paired with high heels.